Since 2004, EquaTerra's research team conducted quarterly Pulse surveys to assess trends and futures in the business and information technology (IT) services marketplace. KPMG will continue and expand the Pulse research program into a broader family of market studies. These studies are conducted regularly across a variety of topical areas, geographies and industries. Pulse surveys are forward looking and focus on identifying and interpreting key market conditions and characteristics. Multiple constituencies are polled to gain a complete and holistic view of the market. Depending on the focus of a particular Pulse survey, KPMG invites one or more of the following groups to participate:
- KPMG senior advisors and consultants in the field working with buyers that are actively managing sourcing initiatives involving shared services operations or with third party business and IT service providers and outsourcers as well as in other areas such as cloud computing
- Executives at leading global business and IT service providers
- Buyers in end-user organizations conducting shared services efforts, managing third party business and IT service providers or undertaking other major service delivery change efforts
- Partners and other senior members of law firms that advise buyers on their sourcing efforts
Topical areas covered in the Pulse survey program include:
- Drivers and goals sought in the use of third party services
- Types of change efforts undertaken to improve global service delivery capabilities and key success factors
- User demand and buying patterns
- Vertical and functional demand trends
- Global sourcing trends and locations
- Deal terms and conditions
- Shared services and outsourcing governance and management
- Enterprise software systems deployment and management
- Cloud computing initiatives
- Sales cycles and deal scope for third party services
- Pricing and profitability
- Service provider capacity
- Renegotiation and renewals
- Special topics by survey and market conditions
The Pulse surveys focus on the usage of shared services, outsourcing and other third-party services to support the following functional areas:
- Call center and customer care
- Finance & accounting
- Human resources
- Information technology
- Procurement & supply chain
- Real estate & facilities management
- Vertical industry business services such as research & development and document services
- Knowledge process outsourcing
- Additional functional areas such as facilities management, research and development, document services and legal
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EquaTerra is now KPMG*
EquaTerra research as part of the KPMG Advisory research group will continue to conduct all of the Pulse surveys. For questions on the Pulse research program, please contact Stan Lepeak at slepeak@kpmg.com.
Further, learn more about what our expanded breadth, depth, and global reach as part of KPMG's network of member firms means for our advisory clients.
* KPMG LLP (US), KPMG Holdings Limited (UK) and KPMG International have acquired the business and subsidiaries of advisory firm EquaTerra Inc.
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Regularly conducted surveys include:
- Global KPMG sourcing advisor Pulse survey (quarterly)
- Global business and IT service provider Pulse survey (quarterly, by invitation only)
- Netherlands ITO service provider Pulse survey (every other quarter, by invitation only)
- United Kingdom ITO service provider Pulse survey (every other quarter, by invitation only)
- Periodic Pulse surveys by industry (e.g., US public sector, healthcare, pharmaceutical and life sciences)
- Periodic buyer Pulse surveys by functional area and topic (e.g., cloud computing, HR transformation)
View completed Pulse surveys and related materials in The Library »
Contact KPMG's research department to learn more about the Pulse survey program or suggest a survey topic or theme.
